“my own saying is: ‘create the hype, but don’t ever believe it.’// s. cowell*

oh, but i can be so gullible – and i absolutely hate that about myself.

there are very few things that can make me feel as mortified as falling for something that i really should’ve known better than to believe. it’s why april 1st makes me anxious – i fell a fool once, (twice? leave me alone, i don’t remember!) and it’s taken me years to let it go.

i pride myself on being jaded; yes – it’s almost impossible to surprise me, (because, let’s be clear, i loathe surprises) – and also, it’s because i don’t want to reach some unprecedented level of excitement because the power of hype lead me astray. of course, i am occasionally thrown off my course – and i buy into whatever it is someone is trying to sell me, and am immediately played for a fool.

and then, there are those products, (they are very few and far between, let me assure you), that prove themselves to be absolutely true-blue – to actually be worth the hype, to be worth their weight in gold – to reach that mythical cult status. these, these are (a few of) mine…

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➝ source : glycolic acid 10% moisturizer via peter thomas roth

➝ source : blot powder in medium via mac cosmetics

➝ source : dry texturizing spray via oribe

➝ source : blush in ‘gaiety’ via nars cosmetics

*you think he practices what he preaches?

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